A superb opportunity to join Twycross Zoo at a time of growth and transformation" >
Lønn: £50,000 - £55,000
An experienced Director of Marketing and Commercial Operations is sought
A superb opportunity to join Twycross Zoo at a time of growth and transformation
Michael Page Marketing are delighted to be working with Twycross Zoo who are a 500,000 visitor attraction looking to appoint a new Director of Marketing & Commercial Operations to be based at their wonderful site in Warwickshire. This is a truly exciting opportunity for a skilled and experienced marketing leader to take a prominent role in the next phase of the zoo's growth and development as Director of Marketing and Commercial Operations. Ambitious plans to increase visitor numbers, develop facilities and enhance educational opportunities have been formulated and marketing will form a key part of this transformation programme.
In order to apply for this Director of Marketing and Commercial Operations position you must be able to demonstrate the skills and experience to deliver the full marketing and commercial mix to Twycross Zoo, both online and offline.
Responsibilities will include, but not be limited to:
The development of an impactful and cost effective marketing strategy
Targeted marketing activity focusing on increasing visitor numbers and associated spend
Managing the external marketing agency and the PR company effectively
Lead the development of the Commercial strategy and ensure maximised revenue, enhanced visitor journey and engagement.
However whilst leadership of the marketing strategy and its delivery will be the core function of this role there will be broader operational management responsibilities, in particular focusing on the catering, guest and retail outlets that operate throughout the zoo.
The Successful Applicant:
Interpersonally you will be a confident but measured individual with the ability to lead the effective and impactful delivery of a considered and forward thinking marketing and commercial strategy. With a background in attracting visitors to an attraction or destination you will be able to illustrate your previous success in increasing footfall and revenue through targeted marketing activities.
To be considered for this position, please send your CV and remuneration details to our retained consultant, Victoria McAllister or call on the number below. Please note that any 3rd party CVs or applications will be forwarded directly to Michael Page.
What's on Offer:
c. £50,000 - £55,000
For further information and a job description please contact